Year 11 Business Studies Preliminary Practice Exam

SWOT analysis divides factors into four areas: strengths and weaknesses internal to the business, and opportunities and threats external conditions. Growth isn’t one of these areas; it’s a goal or objective the company might pursue. You use SWOT to identify what can help or hinder that growth—opportunities can enable growth and threats can threaten it—but the term Growth itself isn’t a SWOT component. The familiar components are Strengths, Weaknesses, Opportunities, and Threats.